Today, i tried to research adverts that are specificly used to oppose sexism. I actually found it quite difficult to find adverts for such campaigns, and only managed to find two adverts today.

This advert is part of a campaign to prevent sexual discrimination against women working in air lines. The image of the woman and the plane in the background, coupled with the “No sexual discrimination” sign inform the audience at first glance that the aim of the advert is to appeal for a stop to sexual discrimination against women in this particular sector of work. The use of the “ban sign” although simple, is very effective, as it immediately gets the message of the campaign advert across to the audience.

Although this image is not part of an advertising campaign, I still feel that it breaks the conventional view of women. A weapon that is usually associated with men is given the feminine touch simply by changing its colour to pink. This image has prompted me to consider using items that are usually associated with one gender, and portraying them as unisex objects in my own advertising campaign.