Over the holidays, i produced sketches of all three of my adverts, which i will be putting into my planning folder, and annotated them. As well as helping me to put my ideas down on paper in the form of images, these sketches have given me an idea of the approximate scale of the text and all the different images for each advert. I now have to decide on the exact font i will use for the text on the adverts, and also produce a sketch of my campaign logo.

During todays lesson, i looked at some campaign logos to find out what the important aspects of logos are and what a logo generally requires.


This is an example of an extremely simple black-and-white logo.

As the image on the left shows, logos are usually circular with the title around the edge or within the circle.

Although this logo immediately informs people about the purpose of the campaign, i think for my own logo i will use of more interesting design and also some colour

• This is yet another simple logo for a campaign against drink driving. The coloured streaks represent the yellow and red cards people are issued with for committing a crime while under the influence of alcohol.


• However, unlike the previous logo, the purpose of the campaign is not clear from looking at the logo. There is not mention of crime, or alcohol on the logo
  
  



• I think this logo consists of far too much text and people would have difficulty reading it all from far. Therefore, i will probably just include the name of my campaign on my logo.
  
  The logo has a colour scheme consisting of green, navy blue and orange. This has reminded that i will also have to choose a coulour scheme for my logo.




• Personally, i like this logo, since it is simple, yet effective.


• Unlike the first logo i analysed, it uses three colours (white, black and green)
  
• The title of the campaign is in bold and stands out.
  
• There is a twist in the image, as the bracnhes and trunks of the tree seem to represent people celebrating. This image encourages the audience to consider joining the campaign, by connoting the idea of people keeping the world happy by protecting nature.